According to Pew Research Center, Instagram is the second most popular social media platform for U.S. users. That’s a shocking statistic considering Instagram is the platform most individuals use for their business marketing efforts.
However, creating killer content to stand out from the competition isn’t as simple as posting and hoping someone sees. Using Instagram hashtags will be the game-changer.
They help your content stand out by highlighting various campaigns you want your audience to see. In our guide below, we’ll highlight how to use hashtags and their importance.
Using Instagram Hashtags
Using hashtags on Instagram looks like a simple concept to the naked eye. It takes simple steps to use them:
- Enter the ‘#’ sign before your keywords
- Type in relevant words
- Post content to your feed
If you were marketing your new YouTube channel about mental health, one of your hashtags could be “#mentalhealth” or “#mentalwellness.”
Having hashtags that aren’t related to your content could lead to lower engagement with your post. Also, you should try and keep your hashtag between 3 to 15.
Why? You’re allowed to use up to thirty hashtags under your post. However, thirty hashtags may come across as spammy and can get your content flagged by Instagram.
Where Should You Put Hashtags?
The beauty of Instagram hashtags is the ability to use them anywhere on your profile. You can add them to your profile bio to increase awareness about a specific campaign.
You can also add them to your Instagram stories if you want to extend your reach. Some content creators also use hashtags in the comments.
Experiment with your profile to see which hashtag placement is more effective. You can also follow the link provided to find more helpful tips for Instagram.
Benefits of Using Hashtags
As we’ve mentioned, using Instagram hashtags can help increase your visibility and reach a wider audience. However, they come with other benefits such as:
- Measuring Instagram metrics
- Encourage interactions with followers
- Increasing campaign awareness
Depending on the marketing campaign or content your want to create, you’ll need to figure out which hashtag is suitable for your content. There are various types of hashtags such as:
A niche hashtag describes the topic of your post and provides some small detail about it. For example, if you were a baker posting a chocolate cake, hashtags would look like “#chocolatemousse” or “#dairyfree.”
These two hashtags let readers know your cake is a dairy-free chocolate mousse cake, answering any questions they may have about the picture.
Acronym hashtags are shortened words that identify popular Instagram trends. For example, a well-known acronym hashtag is “#tbt” or Throwback Thursday.
People take the opportunity to post old memories of when they were kids or specific activities that align with the hashtag.
Use Hashtags to Increase Your Visibility
As you can see, using Instagram hashtags can be helpful for your brand. It will extend your reach to a broader audience while also helping you stand out from the competition.
Check out our blog to learn more about Instagram or other innovative marketing techniques for your social media channels.