The days of flipping through generic phone book pages to find a local business are over! The era of online business directories has begun. Whether your business is purely online or you have a small local shop or have a little business, online business directories play a role. They help you with your marketing strategy and can be a mighty tool in increasing the reach of your business. Directories can play a useful role in any small business SEO strategy.
They can improve your site’s position and local SEO on search pages or simply SERPs and generate leads. Companies listed in business directories are more exposed. Listing and review sites like Yelp, HighFive Listings, Yellow Pages, and Bing for Business are extensions of specialty directories. Your presence in local business listing directories sends a signal to Google that the company has the trust of its sponsors. This means, giants like Google, Yahoo, and Bing trust these sites and improves your business ranking.
Consistency of information, such as name, address, phone number (NAP), hours of operation, across different local business directories, affirms the credibility of your business, both to Google and your potential customer. These things are like a benchmark for search engines. They help in local SEO strategy improvement. Listing in the local listing directory helps you rank higher in search engines because as trust increases, your ranking on search pages increases.
Google associates great attention to trust. Anything a business can do to build trust online will elevate the business in the SERPS. Ranking higher will increase prospects and ultimately revenue. Consistent information across all directories helps businesses on Google Maps. Some businesses that are otherwise highly ranked sometimes have trouble getting into the Google Maps box. Directory listings provide proof to Google that your business is legit.
Online directories that list businesses in narrow niches often send powerful positive signals to search engines. Niche directories provide businesses with a highly relevant backlink. For example, a law firm can gain useful SEO benefits by referring to directories such as Avvo and FindLaw. If you search online, you will find specialist directories relevant to your business. Consider adding your business to it. If your business is already listed, make sure the information is accurate and up to date. If the ad is not claimed, you must claim it. This will allow you to correct and add valuable content and add authority to the list. Top-tier niche directories, like Angie’s List for Home Improvement Companies, will send high-quality leads.
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Benefits of directories for SEO:
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