Due to its effectiveness, SEO has become one of the popular marketing strategies. Generally speaking, any activity, which helps increase your ranking on a search engine like Google can be termed SEO.
Over the last few years, the digital scene has changed dramatically. However, SEO remains an important and effective marketing strategy. With over 3.3 billion searches by 3.9 billion internet users, securing a good rank is not a walk in the park. That’s what makes SEO Techniques crucial for different businesses.
In this blog, we have tried to compile the eight most effective SEO techniques. These techniques can be opted for in 2021. By concentrating your marketing efforts on these SEO techniques, your website can remain competitive and maintain a strong ranking. So let’s dive in without further ado!
Nine Effective SEO Techniques in 2021
Technique #1 Carry out SEO Audit on Your Website
SEO audits are as good as monthly medical checkups. As we know, medical checkups are among the most significant ways to maintain a healthy lifestyle. Similarly, with an SEO audit, you can mark your website’s weaknesses. It’s not only about aesthetics as a website is more than just beautiful design, layouts, colors, and graphics. An SEO audit takes into consideration the website in totality!
Through an SEO audit, you can test the friendliness of a website’s search engine. SEO auditing is a crucial aspect of a website considering digital marketing. It is a vital aspect in the performance assessment of:
- on-page and off-page activities,
- identifying problems,
- analyzing engagement, and more
Technique #2 Research on Target Audience
In the era of digital marketing, you can’t be everything to everyone. As a business, your product or service must be designed for a particular target audience, facing a known issue. Don’t fall into the marketing trap of your product or service for everybody. it is the guaranteed path to bankruptcy.
Gone are the days when many businesses were launched without proper homework or knowledge about their target audience and target market. Today, you need to work on the profitable target markets that your product will serve, and customize your product to their needs.
Technique #3 Focus on enhancing Page Speed
Page Speed is a vital ranking component for a couple of years now. Also, its importance is growing year by year.
Faster web pages are more efficient and give a better on-page user experience, which makes page speed a critical ranking factor. As per a report, if a webpage takes more than 3 seconds to load, over 1/4th of users will click away!
With a slower loading website, you will lose out on traffic and sales! Honestly, to know the significance of page speed you don’t need to look far as we hate using slow loading websites personally. We generally tend to leave a website that takes way too long to load the content.
Technique #4 Make Landing Pages that are SEO Optimized
A landing page is a webpage that focuses on targeted keywords and includes CTA buttons. For example, you see a contributor’s page on every blogging website. Entertainment bloggers create SEO-friendly landing pages such as write for us entertainment that help them to increase conversion and gain more content for their website. By creating this particular webpage, these bloggers accomplish a goal, i.e., grabbing the targeted audience!
If your webpage is performing well in SERPs and users are not finding it, you are simply wasting your time. You can’t achieve any conversion by not appearing on top pages. A good marketer knows the significance of an optimized landing page as it gains more and more targeted audiences.
Technique #5 Build Backlinks Cleverly
You can easily take backlinks as a vote of confidence. It sends signals to Google or any other search engine that another resource finds your content valuable to link to it within their content.
Making backlinks is a necessary component of off-page SEO. Its importance can never be ignored as the market is extremely competitive. However, remember you don’t only have to create a link, you need to focus on a high-quality backlink.
Technique #6 Work on the Mobile View of Your website
Having a website, which is mobile-optimized, is crucial as it makes sure that mobile visitors have an optimized experience for their device. A recent study reveals that over half of digital traffic online comes from mobile!
Here are some benefits of mobile-optimized websites.
- Streamlined experience
- Improve mobile conversion rate
- Positive ranking signal
- Faster download speed
- Improved user experience
- More cost-effective and flexible than app development
Technique #7 Optimize Your Content for RankBrain
RankBrain is among Google’s core algorithms, which uses machine learning to assess the most relevant results to search queries. For visibility of organic searches, traffic, and ranking, you need to commit yourself to make optimized content.
Good content is the most important aspect of RankBrain along with SEO that amplifies good content. Don’t forget that Google is all about providing the information that a user seeks. RankBrain is a revolution as to how search results are determined.
Let be clear that RankBrain is a component of Google’s overall search “algorithm”. It is a computer program that sorts billions of pages and is considered the most relevant one for specific queries.
Technique #8 Local Search Marketing
Anything you do online for the promotion of your local business that makes face-to-face contact with a client is called Local Search Marketing. Building a strategy for local search marketing is important because 72% of consumers performing a local search, before visiting a store within five miles.
Local search marketing can be summarized as putting your business on the map of local searches. Here are some major benefits of Local Search Marketing:
- Helps businesses for building online visibility
- Increased local visibility brings increased traffic
- Increased sales
- Increased service clients
- Achieve more internet traffic for relevant searches
- Enhanced visibility on Google Maps
- Improve relevance
We have put our maximum effort to identify the most important SEO techniques, which you should apply in 2021 to drive more organic traffic. Now it is over to you. Remember there are more SEO techniques out there; however, we have mentioned only those that are evergreen and provide lasting benefits.
SEO is evolving day by day at a rapid pace. It has become a critical factor for businesses and digital marketers have to adapt fast. We hope you find these SEO techniques helpful.