When you are starting with advertising online, the very first of the questions that come to your mind is whether you want to go for SEO or PPC, or both. Before deciding which way you should go, it is essential to have a deeper understanding of SEO and PPC.
What is SEO?
SEO (Stands for search engine optimization) is a process that increases the visibility of a website in the search engine. If you are optimizing your website, Search Engine Optimization (SEO) is the first step in the process.
What is PPC?
Pay-per-click (PPC) advertising model is such that you only need to pay every time a user clicks on your ad. For instance, Facebook and Google Ads are among the popular advertising models that use PPC. Are you searching for the query, “I want to learn more about PPC management agency?” Then, you have arrived at the right place.
Moving further, here are some of the things that you need to be clear about when you want to choose the best option for your business:
- What is your budget?
If you have a good budget, you can always opt for PPC. The reason behind choosing it is that the price that you need to pay per click is not always fixed. It keeps on changing continuously when compared to SEO, where you need to put in a fixed amount every month for the agency unless you are doing it all by yourself.
There are certain keywords whose cost per click can go high up to RM30 or even more. When it comes to SEO, you can target keywords at a fixed amount as you will not be paying for every keyword.
In case your budget is limited, it would be better to use SEO as you can always target the keywords at a fixed amount, and you will not be charged every single time the user clicks on your website.
- Whether you wish to go short-term or long-term?
If you are looking for instant results, then you can go for PPC. The reason behind it is that it is easy to set up a PPC campaign in just a few clicks.
Once you are done setting up your campaign, the ads go live, and you can see them appear on the top of search engines.
In contrast, you need to think long-term with SEO, as it takes several months to see ROI and positive results on your campaign.
One of the best things about PPC is that you can easily run A/B tests and quickly analyze the progress and over the loopholes wherever possible.
As SEO is a long-term practice, it is hard to tell whether the SEO strategy will work in your favor or not until you have run the campaign for a few months in a row. Moreover, it is not easy to measure the changes as you would see in the PPC campaigns.
If you cannot spend a certain amount of money to find out about the results of the SEO campaign, you can always go for the PPC instead.
- Are you looking to advertise anywhere else apart from search engines?
When you are running Google Ads, you need to be a part of the Google Display Network as your ads are going to appear on YouTube, websites with Adsense installed in them, and so much more. Even the ads will be accessible to a wider range of audiences apart from the search engines.
If your business is such that your audience is coming from a single platform, then PPC is a better choice than SEO. One of the positive aspects of PPC is that you will get visitors from search engines as well as other websites and social media platforms as well.
Then there are Google Ads remarketing, which offers a combination of videos, images, and so on.
When you are focusing on SEO, you are required to spend money on the first page of the search engines. In such a case, visitors can only find out about your business when they are searching for something on the search engines.
Although everyone uses search engines to browse through something they are looking for, it definitely limits your audience.
Therefore, it is essential to see where your target audience lies.
- What kind of audiences are you targeting?
You can target specific audiences in PPC based on location, demographics, location, and so on. In case your business caters to a specific type of audience, then you should definitely go for the PPC campaign.
For instance, if your target group is between 18 and 30, you can always go mention the same in the PPC campaign.
With SEO, you cannot target your audiences at a micro-level as you can just target them based on specific keywords. The users who click and see your website can belong to any age group or gender, including the location as well.
Hope you are now clear about what to choose when you are planning to advertise your business. Just make sure to analyze the requirements of your business and figure out what suits you the best.